the kitchen of meaning is basically telling us that everything around us that seems so simple and ordinary has a deeper meaning to it. everything around us is a message, and it all means something important to each individual. the things that are the simplest like the clothes we wear or the cars that we drive define us as a person. that these things can tell us so much about a person at first glance. someone who chooses to wear sweat pants and a t-shirt instead of the designer clothes can be defined as someone who likes to be more comfortable than stylish. someone who drives a old mixed matched truck instead of a Cadillac would rather get from point A to point B, rather than driving in style.
the "reading" that he is referring to is us a individual people inspecting the world around us. as people it is second nature for us to look at a person and quickly judge them at first glance. if that person can be your friend or if that person is poor. we judge a persons character by their appearance, this is how we "read" people.
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